ABOUT
US
We use the most powerful sound in your child’s world- you. Backed by sleep science (and plenty of yawns), we turn your voice into the ultimate bedtime hack: calming, connecting, and helping kids drift off happy.
Co-Founder & CEO
Coco Shellim
Coco is a creative with a background in psychology and over a decade of experience leading global campaigns. She blends behavioural science, storytelling, and design to create emotionally intelligent products that feel warm and human. Sound AiSleep began as her personal way to stay close to family– a mission that still drives the product today.
Co-Founder & CGO
Elaine Cowley
Elaine is a seasoned startup operator who has led growth and innovation across AI, SaaS, and consumer tech — from IBM to Series B scale-ups. Her experience spans go-to-market leadership, product strategy, and multiple successful exits. A lifelong sleep struggler, she’s passionate about building practical, science-backed tools that make everyday life better for families.