About Us

We help kids sleep better, using the most powerful sound in a child’s world– their parent’s voice. By combining sleep science, expert guidance, and the emotional comfort of a familiar voice, we’re creating a bedtime experience that helps children feel calm, connected, and ready for rest. What started as a simple idea between two founders has grown into a platform built for families everywhere.

Co-Founder & CEO

Coco Shellim

Coco is a creative with a background in psychology and over a decade of experience leading global campaigns. She blends behavioural science, storytelling, and design to create emotionally intelligent products that feel warm and human. Sound AiSleep began as her personal way to stay close to family– a mission that still drives the product today.

Co-Founder & CGO

Elaine Cowley

Elaine is a seasoned startup operator who has led growth and innovation across AI, SaaS, and consumer tech — from IBM to Series B scale-ups. Her experience spans go-to-market leadership, product strategy, and multiple successful exits. A lifelong sleep struggler, she’s passionate about building practical, science-backed tools that make everyday life better for families.